Why the fourth quarter?


Record labels need to get their act together and improve the time release of new albums.  The music industry should concentrate on the first three quarters and not solely rely on the last quarter.  The music industry is flooding the fourth quarter market with new releases, for example, Lady Gaga, Katy Perry, Eminem, Neil Young, and Britney Spears.  Why haven’t they spread these new releases throughout the four quarters? 


Waiting to the last quarter is actually hurting the music industry.  This time of year there are so many new products emerging, like PlayStation 4, Xbox One, and tablets.  Consumers are looking to buy these types of home entertainment, while music is being left in the dust.  DVDs and Blu Rays have also caught the bug.  On Black Friday, all major retailers drop the prices of DVDs and Blu Rays, and selling them dirt-cheap.


Clearly the music industry cannot depend on the fourth quarter to offset three slow quarters of insufficient releases.  Releases from the forth quarter will not likely trickle into the new first quarter.  Once the record is no longer a hit, consumers stop buying.  Releases need to be released adequately and not rushed into the fourth quarter with all guns blazing.  The music industry would clearly benefit with better time management of releases.


In my opinion, the music industry needs to evaluate what they are doing and how they are handling their releases.  I believe albums should be released when artists are truly satisfied with the quality of their music.  The artists  should not rushed to insure a quality album.